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SUSTAINABLE BUSINESS PRACTICES AND THEIR EFFECT ON BRAND LOYALTY
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Author(s):
SAMEER GUPTA
Vol - 10, Issue- 2 ,
Page(s) : 23 - 33
(2023 )
DOI : https://doi.org/10.32804/JLPER
Abstract
In recent years, sustainability has evolved from a niche corporate concern into a central pillar of business strategy, shaping consumer preferences and influencing brand perception. As environmental challenges, social equity, and ethical governance rise to the forefront of public discourse, companies are increasingly expected to adopt sustainable practices
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