|
EFFECT OF ARTIFICIAL INTELLIGENCE ON MARKETING STRATEGIES AND PRACTICES
2
Author(s):
VATSALA BHARDWAJ,DR. KOMAL MALIK
Vol - 11, Issue- 1 ,
Page(s) : 31 - 38
(2024 )
DOI : https://doi.org/10.32804/JLPER
Abstract
In the rapidly evolving digital era, artificial intelligence (AI) has become a cornerstone of innovation, significantly impacting various industries, including marketing.
|