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EFFECT OF ARTIFICIAL INTELLIGENCE ON MARKETING STRATEGIES AND PRACTICES

    2 Author(s):  VATSALA BHARDWAJ,DR. KOMAL MALIK

Vol -  11, Issue- 1 ,         Page(s) : 31 - 38  (2024 ) DOI : https://doi.org/10.32804/JLPER

Abstract

In the rapidly evolving digital era, artificial intelligence (AI) has become a cornerstone of innovation, significantly impacting various industries, including marketing.


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