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A STUDY OF CELEBRITIES AND INFLUENCERS AS GAME CHANGERS OF ONLINE MARKETING

    1 Author(s):  MOHD ASAD ALI

Vol -  11, Issue- 1 ,         Page(s) : 19 - 22  (2024 ) DOI : https://doi.org/10.32804/JLPER

Abstract

With the advent of online platforms as the main channels for brand promotion, the marketing landscape has changed dramatically in recent years. This research paper delves into the profound impact of celebrities and influencers as pivotal figures in shaping the dynamics of online marketing.


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